ZEN Lifestyle Trend Megastore proudly presents ZEN WHAT MEN WANT 2014 in which top men’s brands meet with charming looks designed for modern trendy gentlemen in the exclusive concept “Men’s Style Laboratory Party.”

To update chic fashion and lifestyle trends for trendy men, ZEN Lifestyle Trend Megastore led by Natira Boonsri presents ZEN WHAT MEN WANT 2014 which gathers new collections of both famous international and Thai brands. It is also the first fashion show of ZEN in this year, and the event was held at ZEN Men, Level 4.
With the concept “Men’s Style Laboratory Party” where fashionistas can get inspiration from the wonderful fashion world, ZEN invited trendy girls to help recommend impressive looks and outstanding characters for their friends and loved ones and updated new collections of many renowned brands such as Kenzo, MQ by Alexander McQueen, Vivienne Westwood, Love Moschino, The Kooples, VERSUS, Versace Jean, Marks & Spencer, Gas, G-star Raw, Evisu, Levi’s, Vondutch, LEE, 4×4 MAN, GQ, Meticulous, Botton Up, Louis Feraud, Dockers, Giordano, H.E. by Mango, Shank Appeal, Kamimura, John Henry, DA+PP, FOX, GETZ and luggage from Samsonite.
ZEN, in addition, invited Jirat Subpisankul, a fashion guru, to recommend modern gentlemen six new styles, including: Print Lover, modern and unique prints such as floral, graphic and camouflage; Stripes and Check, all time popular tartan; Polka Dot, the comeback this season; Blouson Boys, a must for collections of both Thai and international brands; Over Size Chic, inspiration from 1980’s with the focus on t-shirts and jackets; Skimming Body Tailor and Double Breasted Blazer, a smart business suit and a slim suit in blue and white, the colours of this season.
After that, catch the greatest fashion show presenting 40 handsome models with a big surprise by Pope Tanawat and Ploy Chermarn appearing in finale dresses and end up with an exclusive party to celebrate the special night with many celebrities and eye-candies.