ZEN was conceived in 1991 and quickly became a Bangkok shopping sensation that captured the imagination of both tourists and locals alike. In 2006, the store was acquired by
Central Retail Corporation and re-launched as the edgy
lifestyle concept store that it is today. Spread of 7 levels
and topped with an additional 13 floors of lifestyle
and entertainment services, ZEN is the definitive
all-round retail hub that has come to represent
all that is fun about Bangkok.
ZEN Department Store itself is an
amalgamation of all that is modern in today's
multi-brand/product retailing. It prides itself
for uniqueness, individual style and a
merchandise mix that has wide appeal, all set
in a vast, theatrical, interactive space. The ZEN
customer, be they locals or tourists, appreciate good
design, the latest fashions, and top-notch creativity.
So alluring is ZEN in terms of the total presentation of the
store that it was bestowed the prestigious EuroShop Retail
Design Award 2008 from Germany for best store design and
merchandising concept. It continues to be an accolade that sets ZEN apart.
Due to political unrest in Bangkok in May 2010, ZEN was, unfortunately, destroyed. It was, however, re-launched in December 2012, offering, once again, the city its most unique store and a shopping experience that is never short of spectacular.
Trendy Mega-Store Hits Shenyang
ZEN, Asia's trendy lifestyle mega-store, arrives in China with a first store in Shenyang. It is situated in Joy City Mall on Zhong Jie, covering 24,000m2 of space, spread over 5 levels, and featuring a wide selection of cutting-edge and trendy brands in an inspirational environment.
ZEN's arrival in Shenyang will energize the trend-conscious young people as well as the young-at-heart of the city.