MARIHORN greets this summer with the charm and fun of New York City during the
1920s period, recalling the rise of Jazz and dance. It has withstood the test of time and today the rhythm of jazz music and jazz dance are still entwined into the world of fashion.
In the Spring/Summer 2014 collection, Marisa Horn Lohtong the founder of MARIHORN
was inspired by memories of her living in New York City, the city of fashion. Vivid images of night life, packed luxurious restaurants and fancy parties with Jazz music blaring in the background. The famous satirical American dream novel ‘the Great Gatsby’ of F. Scott Fitzgerald which reflected a period of economic prosperity in America after World War I readily comes to mind. More significantly, the Roaring Twenties was an era where women were empowered and their rights elevated to that of men with women being able to vote for the first time and attaining the freedom to express themselves and the pursuit of style resulted. All these memories have become an inspiration for MARIHORN’s ready-to-wear Spring/Summer 2014 collection.
In this collection, MARIHORN focuses on fulfilling the Ready-to-wear clothes that are
wearable on all possible occasions, whether day or night. The outstanding Gatsby’s style is represented by the loose outline of the shirt and the sway pleated hem of the skirts. The easy to wear fabrics are comfortable and lend an air of luxury by using embroidery sequins, crystals and beads. We also used organza silk, lurex to create undeniable elegance and femininity.
‘When Jazz meets Pop’ is the first fabric pattern of this collection that is inspired by
Street Art or Graffiti combined with graphics of Jazz instruments and skyscrapers of New York City. The pattern is in blue, yellow and red shades. MARIHORN pays special attention to every detail to create this collection. The dresses are trimmed with printed organdie silk or printed shift lace dress, all of which are meticulously decorated with feathers.
For the ultimate look, MARIHORN creates the perfect luxury party looks emphasizing
transparent fabric, embroidered crystals and feathers decorates the dresses, skirts, playsuits. Glamorous accessories including metal earrings decorated with graphic shaped Swarovski crystal verses on chain are finally complimented by vellum high heels. All of which are sure to make you the star on the dance floor.
Meet MARIHORNSS14 at pop-up store, ZEN Women’s Elegance, ZEN Megastore Level 2