The aim in the new ZEN facade design is to create a distinctive and modern exterior that redefines it as Thailand’s trendy and best mega-store. The cladding that forms an asymmetric trellis takes on the silhouette of trees branching out. One of the oldest symbols of life, trees represents growth and a new beginning, shared across geographical divide and cultural diversity. The deep-rooted symbolism of trees can be found in such positive metaphors as the tree of life and family tree.

The structure follows a unique way of geometrical abstraction, with two angles and reduction in every branch. This lends a dramatic graphic counterpoint to the overall building. The assembly of the trees, being strong at the base and becoming lighter at the branched top, are like a protective shell, giving the exterior a respectful distance to the very fine and transparent glass box of the new ZEN building. On all three sides, the building is framed like a precious diamond set in a filigreed casing.

The inner glass box is kept simple to emphasize the contrast between the strong solid steel external structure and the elegance of the ZEN building. This is a deliberate disparity, setting the opaque against the clear, the strong against the malleable.

The big open concourse in front offers a complete view of the department store. From every angle, the branched out trees of the cladding inspire awe, communicating, once again, the indestructible fortitude that is ZEN.