SYNOPSIS AND INSPIRATION
‘Electric Love’ tells the story of our two protagonists. During a power cut their fates are entwined together after being struck by lighting. Their umbrellas form life and take them on a journey of dance and romance through the streets of Bangkok.
When designing the concept for ZEN’s Valentines Day campaign we knew that we wanted to create something magical. When we started designing the story we had 3 major sources of inspiration.
The first inspiration came from old Hollywood musicals like Singing in the rain, Mary Poppins – these old classics formed the perfect source of romance and fantasy for us to draw ideas from. They are fun, energetic, and have an epic feel and were just perfect to capture the ZEN Department Store.
We also drew inspiration from the energy and colour that exists within city streets of Bangkok. We wanted to show Bangkok in a unique way for our animation. Filling the streets with multicoloured taxis, neon lights, flooded soi’s, uneven footpaths and messy power lines. The main street set was based on the Thong Lor area, so we featured the famous mango stall, an unusual wig shop and a lighting shop from the area.
Our third inspiration was artist Pascal Campion. Who’s illustrations have a beautiful energy, he captures love and romance in a very colourful way. This was something that was essential again to have in our film to incorporate the energy and fun of ZEN Department Store.
A FILM DIRECTED BY STEVEN SPENCER
PRODUCTION BY NICEMONSTER UK
Nicemonster is an award winning animation studio (www.nicemonster.co.uk) which recently moved from London to start a second branch in Bangkok. Our ambition here in Thailand is to create beautiful animation using a team that brings together cultural inspiration.